[W Concept Korea Co., Ltd.] CRM Marketer Hiring

(주)더블유컨셉코리아 · 서울 영등포구 영신로34길 30

✨Job Description - Derive insights by analyzing customer segments and behavioral data, and plan and operate CRM marketing strategies - Establish and execute strategies to enhance customer value based on customer lifetime value (LTV) and purchase/activity data - Establish customer journey strategies from acquisition to conversion and retention through funnel data analysis - Collaborate with related departments such as Product, Engineering, and MD to lead data-driven decision-making and service improvement - Improve marketing efficiency and optimize performance based on CRM campaign results and LTV analysis ✅Qualifications - 5+ years of practical experience in CRM marketing - At least 4 years of experience related to marketing planning/operation/analysis - Experience using the Braze tool in a wide variety of ways - Experience planning and operating customer-facing channels and targeted marketing, with successful outcomes - Experience conducting various user analyses such as funnel and cohort analysis, and applying insights to practice to improve metrics 💖Preferred Qualifications - CRM marketing experience as an in-house marketer at a platform with over 1 million MAU - Proficient in using data analysis tools such as Google Analytics (GA4) and Tableau - Able to process data with SQL into desired outputs and discover insights - Proactive attitude toward taking on new challenges and creating results - An ambitious mindset that enjoys data-driven problem-solving - Strong communication, collaboration, and coordination skills with related departments 🏠Work Location - 1st and 2nd floors, 30 Yeongsin-ro 34-gil, Yeongdeungpo-gu, Seoul (Yeongdeungpo-dong 4-ga, KB Yeongdeungpo Tower) ⚡️Selection Process - Application submission - Document screening - 1st interview (job-related) - 2nd interview (organizational fit) - Reference check - Compensation negotiation - Confirmation of start date - Joining W컨셉 - Depending on the team/organization situation, a pre-task, coding test, additional in-person interview, additional remote interview, etc. may be added or changed - 3-month probation period and probation evaluation after joining (100% salary) 👉Recruitment Period/Method - Application period: until filled - Application method: apply via website 📋Other - The growth marketing team integrates performance marketing and CRM, and is responsible for growth across the entire customer lifecycle, from acquiring new customers to purchase conversion, repurchase, and retention - Joining W컨셉